Metrics that measure how efficiently your business converts spending into scalable growth.
8 Benchmarks Available
Growth Efficiency
#1
Burn Multiple: The Efficiency Metric Every Founder Should Know
The burn multiple measures how efficiently a startup converts cash burn into revenue growth. Learn how to calculate it, what good looks like, and how to improve your capital efficiency as you scale.
The Rule of 40: Balancing Growth and Profitability
The Rule of 40 helps SaaS founders balance growth and profitability. Learn how to calculate it, interpret it by stage, and improve your score to drive sustainable scale.
CAC Payback Period: How Fast Your Growth Pays for Itself
The CAC Payback Period measures how long it takes to recover your customer acquisition costs. Learn the formula, benchmarks, and tactics to accelerate your payback and boost efficiency.
Revenue Growth Rate: The Pulse of Your Scale-Up Journey
Revenue Growth Rate tracks how fast your company is scaling ARR or MRR. Learn how to calculate it, compare benchmarks by stage, and sustain growth through disciplined planning.
Sales Efficiency: Turning GTM Spend Into Scalable Growth
Sales Efficiency measures how effectively your sales and marketing spend converts into new recurring revenue. Learn how to calculate it, benchmark performance by stage, and improve GTM productivity.
Quick Ratio: Measuring the Velocity of SaaS Growth
Quick Ratio measures the balance between revenue gained and revenue lost. Learn how to calculate and interpret this growth efficiency metric to assess SaaS health and momentum.
Sales Cycle Velocity measures how quickly qualified opportunities move from open to closed-won. Learn how to calculate, benchmark, and improve your sales velocity for faster, more predictable growth.
Expansion Efficiency Ratio: Turning Retention into Compounding Growth
Expansion Efficiency Ratio (EER) measures how effectively your existing customers drive revenue growth without new acquisition. Learn how to calculate, benchmark, and improve it to compound growth efficiently.