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Detailed stories of how early-stage founders used our frameworks to transform their operations and drive measurable results

Leo Grant
CEO

Tolvio launched to simplify freight visibility for mid-sized logistics providers. Within weeks, the team had customers, product requests, and an expanding operations backlog. With only eight employees and no rhythm for planning, priorities blurred and decisions piled up.
Using the Strategic Planning playbook, Leo and his co-founder ran a two-day sprint to set Tolvio's first OKRs — one each for customer experience, product reliability, and internal cadence. They used the OKR Implementation Guide to define measurable outcomes instead of broad intentions. Then, they applied the Meeting Cadence framework to bring order: Monday: Weekly sync for goals and blockers, Wednesday: Product deep dive, Friday: Retrospective focused on operational improvements.
"It helped us turn good intentions into actual operating rhythm, exactly what an early team needs."
— Leo Grant, CEO

Marcus Deane
COO

Brickline helps builders bring structure to complex projects. As new customers arrived, the delivery team struggled with ad hoc workflows and shifting priorities, making it difficult to forecast delivery or track performance.
Marcus began with the Strategic Planning playbook to define Brickline's purpose — to deliver predictability for builders at scale. Using the OKR Implementation Guide, the team set company-level objectives for faster implementation and consistent delivery. The Product Development playbook gave them a repeatable process: discovery, prioritisation, prototype, and review — all tied to measurable OKRs. Weekly check-ins became structured under a new cadence: Short daily syncs by squad, Weekly delivery reviews, Monthly strategy sessions for roadmap alignment.
"Clarity is what gave us speed. We just needed a way to see the whole picture."
— Marcus Deane, COO

Samir Patel
CEO

Fieldwave helps agribusinesses coordinate teams and data across regions. The product gained interest quickly, but growth exposed a problem: teams collected vast amounts of field data but lacked the structure to turn insights into action.
Samir used the Strategic Planning playbook to align the team around one measurable outcome per department. The Product Development playbook helped streamline feature delivery, ensuring every release solved a validated problem. Finally, the Meeting Cadence framework gave the company its first rhythm for communication: Monday: Strategy and OKR alignment, Wednesday: Product and data sync, Friday: Field updates with action logs.
"It made operations feel like something we could actually control, not just react to."
— Samir Patel, CEO
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