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Retention and Expansion
Benchmarks
Benchmarks that reveal how effectively you retain and expand customer revenue.
8 Benchmarks AvailableRetention and Expansion
#1
NRR vs GRR: Understanding the Two Faces of Revenue Retention
Learn the difference between Net Revenue Retention (NRR) and Gross Revenue Retention (GRR), how to calculate each, and why both are essential for measuring SaaS customer health and expansion efficiency.
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#2
Expansion Revenue Ratio: Growing from Your Existing Customers
Expansion Revenue Ratio measures how much of your new recurring revenue comes from existing customers. Learn to calculate, benchmark, and grow through upsells, cross-sells, and usage-based expansion.
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#3
Customer Health Score: Predicting Retention Before It Happens
Customer Health Score combines product usage, engagement, and sentiment to predict churn and expansion. Learn how to build, benchmark, and use it to drive proactive customer success.
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#4
Product Adoption Rate: The True Pulse of Customer Value
Product Adoption Rate measures how many users actively engage with key product features. Learn how to calculate, benchmark, and improve adoption to strengthen retention and NRR.
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#5
Revenue Concentration Ratio: Managing Dependency Risk in Growth
Revenue Concentration Ratio measures how much of your revenue comes from your largest customers. Learn how to calculate, benchmark, and reduce dependency risk for scalable, resilient growth.
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#6
Revenue Concentration Index: Quantifying Customer Dependency Risk
The Revenue Concentration Index (RCI) measures how evenly revenue is distributed across customers. Learn how to calculate, benchmark, and reduce dependency risk for stronger valuation and resilience.
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#7
Productivity Ratio: Measuring Output Across Your Organisation
The Productivity Ratio measures revenue generated per dollar of operating expense. Learn how to calculate, benchmark, and optimise organisational productivity across functions as you scale.
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#8
Net Revenue Predictability Index: Measuring the Reliability of Growth
The Net Revenue Predictability Index (NRPI) blends forecast accuracy, retention, and sales stability to measure how predictable your revenue truly is. Learn how to calculate, benchmark, and improve it for investor-grade performance.
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